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During college, systematically studied professional courses such as Public Relations, Communication, and Marketing, and mastered solid theoretical knowledge. Actively participated in various public relations practice activities organized by the school, such as the public relations planning for the campus culture festival, which exercised practical ability and team cooperation ability.
With many years of work experience in the international public relations field, familiar with the international public relations market environment and operation mode. Possess excellent public relations strategy formulation ability, media resource integration ability and crisis public relations handling ability. Able to lead the team to efficiently complete various public relations tasks and achieve brand value enhancement. Fluent in English (CET - 6, IELTS 7.5), with cross - cultural communication ability, and can smoothly cooperate with international teams.
Long - term attention to the dynamics of the international public relations industry, in - depth research and analysis of public relations cases of globally renowned enterprises, such as the new product launch public relations strategies and crisis public relations handling methods of Apple, Google and other companies. Summarize experience and lessons to provide reference for one's own work.