Multinational Product Line Manager简历模板

During the school period, systematically studied professional courses such as International Trade Theory and Practice, International Marketing, and International Business Law, with a solid professional knowledge foundation. Actively participated in the business simulation competitions organized by the school, exercising team cooperation and business decision-making abilities.

• Responsible for the overall planning and management of the company's overseas product lines, including market research, product positioning, and demand analysis. Through in - depth research on the European and American markets, successfully launched 3 new products that met the local market demand, and sales exceeded 50 million US dollars within 6 months after launch.
• Established and managed cross - departmental project teams (including R & D, marketing, sales, etc.), coordinated resources, and promoted the full process of products from concept to launch. Led the team to complete the upgrade and optimization of 2 key product lines within 1 year, with a 20% improvement in product performance and a 15% increase in market share.
• Established long - term and stable cooperative relationships with overseas suppliers, optimized supply chain management, and reduced procurement costs by more than 10%. At the same time, expanded new supplier resources to ensure the stability and flexibility of product supply.

• Led the formulation and implementation of the company's product line strategy in the Southeast Asian region, analyzed local market trends and competition situations, and formulated differentiated product strategies. Successfully increased the market share of a certain core product of the company in the Southeast Asian market from 5% to 12%, and annual sales increased by 80%.
• Responsible for product life cycle management, from market promotion in the product introduction period to cost control and profit improvement in the maturity period, and then to product delisting strategies in the decline period. In the decline period of a certain product line, through accurate market analysis and cost optimization, successfully extended the product life cycle by 1 year, creating an additional profit of 20 million yuan for the company.
• Maintained close communication with overseas customers, collected customer feedback, and promoted continuous product improvement. Organized customer satisfaction surveys, optimized product functions and user experience according to feedback, and customer satisfaction increased to over 90%.

• This project aimed to develop a smart wearable device product line for the global market. As the project leader, led the team to conduct market research and determined the product positioning as the mid - to - high - end market, focusing on health monitoring and fashion design.
• Coordinated the R & D team, formulated product technical specifications and development plans to ensure that product performance reached the industry - leading level. At the same time, cooperated with the supply chain team to optimize raw material procurement and production processes, reducing production costs by 15%.
• Responsible for market promotion planning before product launch, including online and offline advertising placement, social media marketing, and participation in international consumer electronics shows. Within 3 months after product launch, the global sales volume exceeded 1 million units, and sales reached 200 million US dollars.

• Participated in the company's product line optimization project in the European market, responsible for analyzing the sales data and user feedback of the existing product line in the European market. Through data analysis, it was found that a certain product series had problems of function redundancy and insufficient price competitiveness in the European market.
• Proposed product optimization plans, including streamlining product functions, adjusting product configurations and price strategies. The sales of the optimized product series in the European market increased by 30%, and the inventory turnover rate increased by 20%.
• Closely cooperated with the local sales team in Europe, provided product training and market support to ensure the smooth implementation of the optimization plan. At the same time, collected market feedback to provide a basis for subsequent product iterations.